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Steinunn Þóra Camilla Sigurðardóttir

Steinunn Camilla, born and raised in Iceland, is an Artist Manager and Entrepreneur based in Iceland and Los Angeles, California.


From both artistic background in dance and theater and growing up in the family business of fine jewelry, it came naturally for Camilla to chase after both business and arts.


Camilla graduated from the Commercial College majoring in International Business in 2004 and later studied International Business as well at the University of Reykjavik. She managed her own independent theater, Loftkastalinn until 2006. While in 2004 she joined Nylon (later The Charlies), the most successful Icelandic girl band ever. 10 years with Nylon/The Charlies resulted in ten #1 singles, four chart-topping albums, a best-selling book, and a hit reality TV show in Iceland. A move to the U.K.in 2006 that included an indie deal with distribution through Universal, scored the band a Top 30 British single and #1 hit on the Commercial Dance Charts along with a U.K. arena tours and theater tour. In 2009 the band landed a major label deal with Hollywood Records under the Disney Music Group. Their first project was the record “Fighter on the Dancefloor,” for a network spot for 2010’s ABC hit Dancing with the Stars. At the same time, they recorded their debut album with producers including Bruno Mars, Phillip Lawrence, The Movement, J.R. Rotem, Jukebox and Scandinavian production team StopWaitGo. In 2011 the band and label decided to part ways and the band pursued independently from then on, with releasing an EP in 2011 and a single in 2012.


Her passion for business pushes her to her limits on daily bases and in 2014 Camilla founded the artist management and development company Iceland Sync Management with Soffia Kristin Jonsdottir. Not to stop there they also joined the content and rights management platform company, Icelandic Records, LLC in 2015 where they aim for simplifying the complicated back end of the music industry.


Camilla’s plan is to give artists a fair chance of reaching their goals and living their dreams along with reaching her own goals, adventuring in the world of entertainment and enjoying the ride.